Thursday 21 April 2016

What's a Squeal Deal??

YCN Orchard Pig's 'Squeal Deal' ! 


There's alot of stuff out there that promotes 'craft beer' an ALOT! of unnecessary merchandise that's shoved down the consumer's throats about how the craft revolution is the biggest thing to happen to the modern drinker, well its not all that.

Drink and food go hand in hand, the craft beer we see today is often paired with a type of dish or food that compliments one another, and I find it very complex and too fussy for what is at the end of the day.... beer.

Introducing Orchard Pig's more light hearted version, 'The Squeal Deal'. Equivalent to a convenient store's meal deal where you would buy a sandwich and drink for a set price, this will be more of high quality and distributed through cafes, bars and selected stores.

The idea and development has been a joy to create and keeping light hearted with the whole process just the way Orchard Pig intended it to.



Have a look!



Net Idea, Needed some tweaks


Concertina labels


I redesigned the existing labels they had on the bottles to fit my style and the style I was going for with the campaign. The corresponding cider label had a simple message in it that paired with the right sandwich. 





Poster Draft


Coming to the finalisation of the design, the design was printed on textured kraft card to give it that rustic feel and reduced design along the whole sandwich box to give its presence as a three dimensional object and 2d design the overall design. Also introducing the 3 flavours.




Final poster design


The design became a fun piece of packaging aesthetically and practical as it tears open from the middle and comes apart in 2 parts.   


Feelin' Hungry? 





Monday 11 April 2016

FINALLY

We're in print!

We finally got some prototype books to check out! We're really happy with the outcome, the images look great! On with the next book! 












DON'T STOP BELIEVIN'

The final poster design




First colour way




Line work draft






This poster design was for a buddy of mine I used to work with, he was hosting a monthly rock ballads event that needed a kick-ass poster design to promote it (and of cause I couldn't resist) You remember all the anthems of the 80's all that hair/glam metal... yeah you got it. I wanted to incorporate the 'loudness' of a concert, the long hair and head banging and of course, the toilet paper streams, that was a nice touch if I do say so myself. Within the detail of the design you pick out cliche elements of a concert and the attributes of the lifestyle, which is key to the event, POWER ANTHEMS ARE CHEESY! and you know it. 




Monday 4 April 2016


Im now over on behance! Its only just been made so theres only one project on there, but still theres more images of the yuck shop project thats not here so go check it out!





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